The Top Ten Reasons You Should Read This Post-Megan McArdle At Bloomberg: ‘Lazy Journalists Aren’t To Blame For Death Of Print’

Full piece here.

McArdle:

‘No, I don’t think that our problem is that our productivity as content producers isn’t growing fast enough; it’s that print media’s value as ad distributors is falling faster than their writing productivity is growing. Baumol’s cost disease may be a problem for other industries, but for print, the problem is simply that costs cannot fall fast enough to cope with the declining value of our ads.’

As Charlie Martin pointed out, a lot of this is really just a numbers game to capitalize and monetize new technology:

‘Does that mean there’s no market for news? Certainly not, any more than the fact that reality TV is ad supported means that there’s no market for reality TV. But when Google can sell a better targeted ad for 0.00001 the cost per targeted reader, the on-paper business model is not going to survive. People who want to do news are going to need to find a model that works.’

Outlets like Gawker and Buzzfeed are finding success, generating massive traffic, and can grow longer-form journalism should they choose.  Whatever you may think of their content, these sites have found ways to capitalize and monetize the latest trends, memes and opinion.   Advertisers follow eyeballs so the entire market can be affected.

Naturally, people working in media and/or working to have influence in media have always been dependent upon technology for their relevance, so they’d better stay competitive.  Obviously, news-gathering institutions have always relied on a certain amount of sensationalism and celebrity-worship.

Yet, who’s going to fund informed, experienced, sourced journalism that takes time and money to produce?

I find myself thinking more like a populist these days:  I’d rather pay for good journalism and acts of journalism myself than have a nationalized news outlet or a few congealed outlets at the top like the days of yore.  Quixotic?  Maybe, but the quality and kind of journalism we have can very much depend on how we vote with our dollars.

For what, if anything, are you willing to pay?

Would you pay every time you read a good piece?

Would you subscribe and then forget about it for a year, never quite getting around to canceling your subscription?

Interesting reads: Nieman Journalism Lab has a neat history.  Also, if you’re getting tired of virality: Viral Journalism And The Vally Of Ambiguity.

Here’s a photo of the First Amendment on the Newseum’s facade:

Charlie Martin At PJ Media: ‘Could Amazon and Jeff Bezos Make the Washington Post Profitable?’…‘Sorry, Jeff Bezos, the News Bundle Isn’t Coming Back

Michael Kinsley At The New Republic Via Althouse: ‘A Q & A With Jill Abramson’

From Slate: “Newsweek Has Fallen And Can’t Get Up”

A Few Thoughts On Blogging-Chris Anderson At Wired: ‘The Long Tail’

From The Atlantic: “Information May Want To Be Free. But Not Journalism”..Jack Shafer At Slate: ‘Nonprofit Journalism Comes At A Cost’From The Seattle Post-Intelligencer Via Sound Politics: Why Did The PI Die? 

From The Economist: ‘No News Isn’t Good News’

Tags: , , , , , , , , , , ,

Categories: Culture, Current Events, Economics, Journalism, Media, Public Debate

Author:chr1

An independent blogger seeking to discuss deeply while keeping an open mind. I'm mostly on the right, but living in Seattle I have to think about what that means on a daily basis. I like to read philosophy.

Subscribe

Subscribe to our RSS feed and social profiles to receive updates.

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,240 other followers

%d bloggers like this: