Maybe such a smart piece on virality will go viral:
‘Once you’ve worked as a writer and editor in the world of social media for a decade, the way I have, you start to notice patterns. For example, there are some stories that will never go viral, even if they are brilliant in every measurable way. That’s because they lie in the “valley of ambiguity,” which is sort of like the uncanny valley for viral journalism.’
Poor journalists. Another theory as posted before:
‘The important thing to understand about journalists is that they are the lowest ranking intellectuals. That is to say: they are members of the intellectual class, but in the status hierarchy of intellectuals, journalists are at the bottom. That is why they have traditionally adopted the status cues of the working class: the drinking and the swearing, the anti-establishment values and the commitment to the non-professionalization of journalism.’
You could do like Matt Drudge, but the odds are stacked against you.