‘Testy-Cool,’ Twitter, Hipsters & The Great American Cultural Iceberg Of Received Opinion

The chase for cool is always going on, and many people currently chasing cool seem a bit pathetic. Maybe even bathetic and a little lost (why, that could be me). Not enough respect for knowledge, hard work, and tradition, tends to make unmoored people. Unmoored people tend to chase trends, radical trends even, despite often being the square people in the room.

The term ‘hipster’ may not cover the phenomenon, but I suspect enough of the iceberg has flipped that much counter-culture has become culture. Suddenly, some conservative ideas have become counter-culture (some conservative ideas should never be cool). Many liberal ideas are dominant and in authority (pretty uncool, man).

The post 60’s boomer, ‘bobo,’ ‘fauxhemian,’ aesthetic, if there be such a thing, currently strikes me as too-precious. Sometimes ‘Inauthentic’, even, and we all know that authentic and cool strut hand-in-hand.

But, dear Reader, you are more than the sum of the labels I happen to paste over your face.

Let me try and give some examples:

-Paying homage to (A)rt and (S)cience, but in an aspiring fashion. ‘David Attenborough/Neil Degrasse Tyson/Andy Warhol is my spirit animal.

COVID-19 masktaskers. Creeping authoritarianism and stale, bureaucratic rule-following…aren’t so cool. The search for truth, the latest science, and the disease/treatment are real things. So are real medical professionals and .09% of [infected] people actually dying. The geopolitics could become quite consequential, quite quickly. But not over-inflated children claiming to be heroes while demanding attention. Not tech-companies chasing profit-motives while claiming high ideals and ‘how much they care.’ Not a lot of 2nd and 3rd rate people defending their turf and telling other people what to do.

Which reminds me: ALL ARTISTS AND GRAPHIC DESIGNERS ARE WELCOME TO SUBMIT THEIR ‘TESTY-COOL’ DESIGNS BY JULY 31ST!

***Sperm-counts are reported to be at all time lows in the United States. Follow ‘Testy-Cool’s’ cross-country campaign to ‘Stay Cool This Summer.’ ‘Testy-Cool’ is an HHS approved, workshop-focused $18 million dollar new mascot. 38% of teenagers say they’d like to see more of ‘Testy-Cool’.

Pretty much anything on NPR (the obtuseness of some idealists + the hectoring moralism of most activists + production values from 1968-1996)-Most would love to force you to pay them to talk about ‘culture’ all day while discussing your motives for not liking ‘culture.’

Anything about Banksy. See this New Yorker piece. ‘I think I’m going to kill myself!’

As to Twitter, this is my semi-functional theory:

The platform selects for loud ignorance. Twitter has a significant visual component, with some textual elements, and limited characters. Around any topic, a few nodes (popular accounts) will cluster across a larger distribution. For most users, it ain’t really a place to converse, nor think too much, but rather to gain new information through the aggregation function performed by these popular nodes (especially in the political sphere).

The format rewards brevity, pith, and some wit, but also cashes in on selling the idea of influence. It’s quite a cesspool, really, and I usually feel like I’m pissing into the wind; the rewards probably not worth the costs unless one just uses Twitter as a distribution network of one’s own.

Furthermore, the most popular accounts don’t necessarily seem to be the most knowledgeable, thoughtful, nor accurate and truthful (they could be, I suppose), but rather the nodes who use the platorm most effectively, efficiently dominating information distribution; coalescing the public sentiment surrounding their topic.

You get what you pay for, I suppose.

The biases of Twitter creators and curators lean towards loud activist ignorance: In my experience as a user, I don’t know how firmly activist beliefs are held amongst actual designers and programmers at the top, but ideological capture is likely significant, especially in the administrative and bureaucratic functions.

Thus, some top-end design and aggregation, across all those different topics, pools of sentiment and individual users, is done by people who probably share a particular blend of Left-leaning moral, political and ideological views (creating special rules for special users).

My biases are in view, of course: Twitter’s more about about geekier white kids wanting to hang out with cool black kids.

Welcome to the new wealthy and woke. I suppose we’ll see how some people handle money, authority and influence with the ideas they’ve got:

Thoughts From The Anglosphere-Some Links

Denis Dutton: ‘Delusions Of Postmodernism:’

‘Here perhaps lies postmodernism’s greatest failure of nerve: as Khanin puts it, where the modernist posture was one of pathfinder and conqueror, the postmodernist prefers the passive life of a voyeur. The former posture may have been presumptuous, but the latter is senseless. Why this mood of fatigue has so much current appeal in the industrialized world is, I readily admit, mysterious to me. I can only affirm my view that the Enlightenment in its modernist and postmodernist manifestations is still a vital enterprise in science, politics, and even art. Though its completion is nowhere within our sights, it demands our active engagement.’

Roger Sandall: ‘Guardianship: The Utopia Of The New Class

You can’t keep a good idea down. You can be gently derisive and hope it will go away. You can make things hot for True Believers by exposing their ideas to ridicule and scorn. Or adopting a more serious approach, you can research and write and publish two mighty volumes of overwhelming argument printed in several editions over a period of forty years, which make vividly clear the intellectual error of Platonic politics, the practical folly of using them as a guide to action, and the numberless vices which invariably ensue.’

From an emailer: Revisiting Martha Nussbaum’s paper on Judith Butler: ‘The Professor Of Parody

‘These developments owe much to the recent prominence of French postmodernist thought. Many young feminists, whatever their concrete affiliations with this or that French thinker, have been influenced by the extremely French idea that the intellectual does politics by speaking seditiously, and that this is a significant type of political action. Many have also derived from the writings of Michel Foucault (rightly or wrongly) the fatalistic idea that we are prisoners of an all-enveloping structure of power, and that real-life reform movements usually end up serving power in new and insidious ways. Such feminists therefore find comfort in the idea that the subversive use of words is still available to feminist intellectuals. Deprived of the hope of larger or more lasting changes, we can still perform our resistance by the reworking of verbal categories, and thus, at the margins, of the selves who are constituted by them.’