‘Testy-Cool,’ Twitter, Hipsters & The Great American Cultural Iceberg Of Received Opinion

The chase for cool is always going on, and many people currently chasing cool seem a bit pathetic. Maybe even bathetic and a little lost (why, that could be me). Not enough respect for knowledge, hard work, and tradition, tends to make unmoored people. Unmoored people tend to chase trends, radical trends even, despite often being the square people in the room.

The term ‘hipster’ may not cover the phenomenon, but I suspect enough of the iceberg has flipped that much counter-culture has become culture. Suddenly, some conservative ideas have become counter-culture (some conservative ideas should never be cool). Many liberal ideas are dominant and in authority (pretty uncool, man).

The post 60’s boomer, ‘bobo,’ ‘fauxhemian,’ aesthetic, if there be such a thing, currently strikes me as too-precious. Sometimes ‘Inauthentic’, even, and we all know that authentic and cool strut hand-in-hand.

But, dear Reader, you are more than the sum of the labels I happen to paste over your face.

Let me try and give some examples:

-Paying homage to (A)rt and (S)cience, but in an aspiring fashion. ‘David Attenborough/Neil Degrasse Tyson/Andy Warhol is my spirit animal.

COVID-19 masktaskers. Creeping authoritarianism and stale, bureaucratic rule-following…aren’t so cool. The search for truth, the latest science, and the disease/treatment are real things. So are real medical professionals and .09% of [infected] people actually dying. The geopolitics could become quite consequential, quite quickly. But not over-inflated children claiming to be heroes while demanding attention. Not tech-companies chasing profit-motives while claiming high ideals and ‘how much they care.’ Not a lot of 2nd and 3rd rate people defending their turf and telling other people what to do.

Which reminds me: ALL ARTISTS AND GRAPHIC DESIGNERS ARE WELCOME TO SUBMIT THEIR ‘TESTY-COOL’ DESIGNS BY JULY 31ST!

***Sperm-counts are reported to be at all time lows in the United States. Follow ‘Testy-Cool’s’ cross-country campaign to ‘Stay Cool This Summer.’ ‘Testy-Cool’ is an HHS approved, workshop-focused $18 million dollar new mascot. 38% of teenagers say they’d like to see more of ‘Testy-Cool’.

Pretty much anything on NPR (the obtuseness of some idealists + the hectoring moralism of most activists + production values from 1968-1996)-Most would love to force you to pay them to talk about ‘culture’ all day while discussing your motives for not liking ‘culture.’

Anything about Banksy. See this New Yorker piece. ‘I think I’m going to kill myself!’

As to Twitter, this is my semi-functional theory:

The platform selects for loud ignorance. Twitter has a significant visual component, with some textual elements, and limited characters. Around any topic, a few nodes (popular accounts) will cluster across a larger distribution. For most users, it ain’t really a place to converse, nor think too much, but rather to gain new information through the aggregation function performed by these popular nodes (especially in the political sphere).

The format rewards brevity, pith, and some wit, but also cashes in on selling the idea of influence. It’s quite a cesspool, really, and I usually feel like I’m pissing into the wind; the rewards probably not worth the costs unless one just uses Twitter as a distribution network of one’s own.

Furthermore, the most popular accounts don’t necessarily seem to be the most knowledgeable, thoughtful, nor accurate and truthful (they could be, I suppose), but rather the nodes who use the platorm most effectively, efficiently dominating information distribution; coalescing the public sentiment surrounding their topic.

You get what you pay for, I suppose.

The biases of Twitter creators and curators lean towards loud activist ignorance: In my experience as a user, I don’t know how firmly activist beliefs are held amongst actual designers and programmers at the top, but ideological capture is likely significant, especially in the administrative and bureaucratic functions.

Thus, some top-end design and aggregation, across all those different topics, pools of sentiment and individual users, is done by people who probably share a particular blend of Left-leaning moral, political and ideological views (creating special rules for special users).

My biases are in view, of course: Twitter’s more about about geekier white kids wanting to hang out with cool black kids.

Welcome to the new wealthy and woke. I suppose we’ll see how some people handle money, authority and influence with the ideas they’ve got:

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