The Mast Brothers

Neither Commerce Nor Contemplation, Exactly?

Perhaps aestheticizing a city isn’t necessarily good for long-term prospects, at least not at the cost of actual jobs.  Maybe it’s at best a second- or third- order priority.

Perhaps aestheticization can bring good to a city if there are already enough people providing goods in the city.  Curating and criticizing art can be valuable, of course, but both seem second- or third-order priorities to actually making art (citizens, be wary of leaving arts in the hands of many enbalment-oriented Arts Councils, public radio and college professors, docents, Mayor’s Offices…they [often] have their own interests and incentives aside from the art).

There are some things (bullshittery) which don’t sit right with me about the below video, this packaging of chocolate with high middle-brow tastes and vague Self-oriented hipster collectivism.

It strikes me as the kind of thing people from smaller towns and suburbs might imagine an ideal city to be on a visit, which is to say, potentially imbued with a lot of high middle-brow tastes these days (creative, urban, vibrant etc).

Such is my read, anyways, which probably says quite a bit about me.

The Mast Brothers invite customers into their process. They’re giving you bits of their individual Selves to mix with your individual Self as you band together towards the future that awaits. Come to the glittering Brooklyn upon the horizon.

Few chocolate-makers take pains to mention Mark Twain & Ralph Waldo Emerson in their promo videos:

From The American Conversative:  ‘The Gentrification Trade-Off In Buffalo:’

‘Hidden away in the far western corner of New York State and straddling the Canadian border, Buffalo sometimes feels like the city that time forgot. Many of its storefronts, bars, and bowling alleys look like they haven’t been updated since the 1970s.’

Vincent Gallo has Italian roots and comes from an industrial, hard-working city full of Catholic immigrants and is also interested in the Arts.  He was a visual artist who went to NYC, then L.A., and turned to film as a means to self-expression and potential financial success.  Did he want Celebrity?  Money?  Fame?

Probably all of the above in addition to self-expression and the pursuit of beauty and saying true things by creating images.

I can say it’s rare to find a tradition-defending aesthete and iconoclastic supporter of the Republican party.  Maybe it’s the Buffalo roots.

It makes for great T.V. taking on the critics in a USA track-suit while defending the vision behind  ‘Buffalo 66‘, even though he seems like, potentially, quite an asshole:

American cities relying on industries such as textiles, furniture, various light and heavy manufacturing, railroads, steel, coal, oil, automobiles etc. have seen good times come and go.

Sometimes the good times came and went one generation ago, sometimes three.  Buffalo is certainly among those cities.

Will the good times come again?

It’s certainly making for ‘interesting’ politics.

The arts can be one lens with which to look at these problems and places…

Repost-Ah, Look At All The Lonely People-‘Jeff Koons Is Back’ Via Vanity Fair

-Banksy’s website here. Newsweek’s piece: ‘See You Banksy, Hello Invader.

I’d argue that it’s possible, especially with the constant cries of modernism to ‘make it new,‘  I think this is one way we’ve arrived at pop art, and the desire to blend conceptual art and popular music together.  This is in evidence from The Talking Heads to Lady Gaga to Jay Z promoting his new album alongside Marina Abramovic at MOMA.

Another lens to understand the world as a citizen is the social sciences, and this blog favors the contrarians amongst what is increasingly monothilic and received opinion:

Here’s a fine example of how to exchange ideas. Two people gather in a forum to present and dispute the data used, the methodologies applied, the empirical evidence offered, and the conclusions and conjectures both might draw from their own thinking. There’s some light moderation and Q & A from the audience:

Maybe vocation, purpose and meaning have A LOT to do with our current issues.  How to live and what to do?

 

 

A Quotation From Emerson-Some Thoughts On Hipsterdom & ‘The Culture’

“I pack my trunk, embrace my friends, embark on the sea, and at last wake up in Naples, and there beside me is the Stern Fact, the Sad Self, unrelenting, identical, that I fled from.

Ralph Waldo Emerson.

Apologies for dragging Emerson into this, but have you ever wondered what the often lonely and philosophical search for truth, Self, and meaning have to do particularly with business?

Why have large numbers of people from the suburbs and small towns been migrating to Brooklyn, for example, seeking to make what they do what they love, engaging in the creative process and almost fetishizing the idea of ‘craft’?

Below are the Mast brothers, taking the hipster ethos into the business and branding of themselves as chocolate-makers, along with an entirely ‘old-timey’ aesthetic. Few chocolate-makers take pains to mention Mark Twain & Ralph Waldo Emerson in their promo videos:

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I’ve been thinking that upon examination, hipsterdom (not necessarily the Mast Brothers) may reveal DNA strands of previous American counter-culture movements: Some hipsters have adopted milder forms of the bohemianism and cultural withdrawal of the Beats, others the collectivism, activism and ‘social conscience’ of the Hippies (along with many tenets of the feminist and environmentalist movements).  Some others still the disposable income and professional ambition of Yuppies (see: Park Slope).

Overall, in terms of political philosophy, I’m guessing such strands would most likely unite under a rather standard-issue secular-liberal humanism or post new Democrat alliance (how tolerant such a voting bloc would be of progressive activism, redistributionism, and true radicalism remains to be seen when the chips are down). Throw in some postmodernist art-theory and nihilist performance artists seeking human connection in the meaningless void, such as Matthew Silver, and we may be getting somewhere (apologies if I’ve unfairly reduced you to a bit part in a bad theory…such are the wages of cultural criticism in the blogosphere).

Another explanation I’ve heard floated is that hipsterdom is partially the product of the everyone-gets-a-trophy generation. Everyone’s a special snowflake. Every minute of every day can be planned and some parents are still hovering like crazy in the lives of their children. The Self-Esteem movement can then loom large in the rather rarefied atmospheres that some kids have grown-up in. How to live, what to do? Where to find meaning, purpose and connection?  Perhaps many people making American businesses run are more likely to respond to the language of psychology and pop-psychology, neuroscience and pop-neuroscience, literature, ethics gurus and even the kinds of self-help books to be found on Oprah, whatever wisdom and truths they may contain.

Or, at least this stuff is bigger business these days.

As for Emerson, and the transcendentalist, perhaps even somewhat pragmatist, search for the Stern Fact & Sad Self, I suspect it will still figure heavily in American life and culture for quite some time.

Let me know what I’m missing.

***In terms of starting some kind of business or appealing to popular sentiment, I would recommend the safe option of a time-lapse a video of the stars, adding some quotes about living in a globalized world, the importance of (S)cience, (A)rt, people and progress, then some background indie music and you may well have a Kickstarter campaign.