Alexis Madrigal At The Atlantic Via Twitter: ‘Chuck E. Cheese’s, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever’

Full post here.

“My marketing department just had a shitfit: ‘You can’t call a restaurant a rat place! People think rats are dirty. It’s not going to work,'” he said. “But what if he is a rat but you don’t call him a rat, I suggested. ‘You name it,’ I told them. ‘I don’t give a shit what it is. But it has to be happy.’ A week later, they said, we got the name. And not only is it happy, it’s triple happy: Chuck E. Cheese, you can’t say each one of those without smiling.’

If I recall:  Bad pizza, ball pits, video games and animatronics that eerily came to life like clockwork.

If you want real Americana, see ‘The Gobbler.

Related On This Site:Virginia Postrel At Bloomberg: ‘How The Elites Built America’s Economic Wall’Virginia Postrel At Bloomberg: ‘Want To Be The Next Apple? Lose The Bafflegab’

From The American Interest: Francis Fukuyama Interviews Peter Thiel-’A Conversation With Peter Thiel’A Few Thoughts On Foreign Policy-Adam Garfinkle At The American Interest: ‘Conservative Principles Of World Order’

Nicolas Lemann At The Chronicle Of Higher Ed: ‘Journalism Schools Can Push Coverage Beyond Breaking News’

Full article here.

As you may have noticed, the economic models that sustained traditional media are in serious trouble.  The technology is now available to publish and communicate ideas much more cheaply.

Nicolas Lemann argues that the vital work of keeping citizens informed about how and what their government does and how their society actually functions (how would you achieve this second goal, anyways…through compulsory education?) is always necessary, and can be explored further by journalism schools like his at Columbia.

“Journalism schools not only can replace the original reporting capability that news organizations have lost, but also can raise the level of sophistication in the practice of journalism.

A new curriculum can be forged out of the current circumstances that can be a win-win for journalism students and the communities they live within:

“Like teaching hospitals, journalism schools can provide essential services to their communities while they are educating their students.”

That could work…at least he’s thinking on his feet.

Also On This Site: Bill Virgin says newspapers built up their value, and slowly let it die: From The Seattle Post-Intelligencer Via Sound Politics: Why Did The PI Die?..Who Reads The Newspapers?

Two previous two posts which might have some links of interest:  From The New Yorker: Malcolm Gladwell’s “Priced To Sell”From The Becker-Posner Blog: The Future Of Newspapers.

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