From Digiday: ‘For Politico ‘High Traffic is Overrated’’

Interview here:

Politico has bought Capital New York, and is getting into the New York market.

‘But, for speciality sites, it is all about the right readers. The advertisers we want are the knowing ones seeking to influence a very attractive and hard-to-reach set of readers. If we deliver those readers, the traffic numbers will mean little.’

Watch out NY Times.  You may be competing daily for those same readers when it comes to politics.  More from the Columbia Journalism Review:

‘This acquisition comes on the heels of more expansion for Politico; the publication has announced plans to create a magazine and launch three new verticals covering trade, agriculture and education’

Looks like Ross Douthat saw some of this coming:

‘In this landscape, The Wall Street Journal has a clear role as the paper of the American business class, with The Economist, The Financial Times and the Bloomberg empire as its supplements and competitors. The New York Times fills a similar role for the intelligentsia and the liberal professional classes. The Huffington Post is basically the nation’s left-wing tabloid, and it has several right-wing rivals and imitators. ESPN.com serves as the nation’s sports page. And then various outlets, from BuzzFeed to The Atlantic, are competing to find or build a general-interest niche.

Since there aren’t that many major niches, most existing newspapers were always going to be losers from this shift’

Classic Yellow Journalism by malik2moon

Remember The Maine! The good old days…by malik2moon

Related On This Site:  Charlie Martin At PJ Media: ‘Could Amazon and Jeff Bezos Make the Washington Post Profitable?’…‘Sorry, Jeff Bezos, the News Bundle Isn’t Coming Back

Michael Kinsley At The New Republic Via Althouse: ‘A Q & A With Jill Abramson’

From Slate: “Newsweek Has Fallen And Can’t Get Up”

A Few Thoughts On Blogging-Chris Anderson At Wired: ‘The Long Tail’

From The Atlantic: “Information May Want To Be Free. But Not Journalism”..Jack Shafer At Slate: ‘Nonprofit Journalism Comes At A Cost’From The Seattle Post-Intelligencer Via Sound Politics: Why Did The PI Die? 

From The Economist: ‘No News Isn’t Good News’

More On The Washington Post, Technology and The Role Of The Media-Ross Douthat At The NY Times: ‘How The Post Was Lost’

Full piece here.

Is Amazon founder Jeff Bezos’ acquisition of the Washington Post going to allow him to place the paper in your living room, or on your Kindle, or some other mobile device?

Perhaps.

Bezos could attach the brand (if not the institution) to his ‘free cash flow‘ model, one which aims to be where you are and win your loyalty with great service and ease of use.   You may already be streaming movies online, downloading books to your Kindle, and having groceries shipped to your home.   With logistics, constant innovation, and by eschewing percentage margins, he’s kept Amazon elastic, and focused on you, the customer.

On the other hand, Bezos may also not be all that interested, or even able, to merge what he does best with the Washington Post and its obligations.  It could end up little more than a vanity purchase, one with a rather minimal $250 million price-tag, ending-up on the ash-heap like Newsweek.

The Post’s acquisition is apparently part of a longer, slower process, an old media model that’s been dying, and just about to die, for quite some time.  The more the old revenue streams and the old models dry-up (the online streams haven’t replaced them), the worse the journalism tends to be.  It’s been a death-spiral for many with skin in the game.

Ross Douthat’s answer is to suggest that the new technology has helped create a nationalized market for media outlets, and thus, the Washington Post couldn’t compete with Politico:

‘Today, though, it’s Politico rather than The Post that dominates the D.C. conversation, Politico rather than The Post that’s the must-read for Beltway professionals and politics junkies everywhere, and Politico rather than The Post that matches the metabolism of the Internet.’

He finishes with:

‘What Bezos can deliver, in other words, is a newspaper war, with clear and pressing stakes. For The Post to thrive again, Politico must lose.’

Is Politico the Post’s real competition?  To some degree, perhaps. 

Here’s Bill Virgin, discussing the failure of one of Seattle’s two dailies:

‘To put all the blame, or even the bulk of it, on those factors is not only too convenient, but also downright deceptive. It obscures a long-standing truth about this business: American newspapers have been and continue to be, as a sector, the worst-run of any industry in this country.

The Internet may have helped weaken the precipice upon which the newspaper industry was standing, and the recession may have given it a helpful stomp to send us into the chasm. But it was the industry itself that walked out onto a ledge of crumbling shale and stood waiting for it to collapse.’

What is it that journalists create of real value to people?  Facts and information?  Checks on politicians, local events, and corruption? Reinforcement of a political ideology and a worldview?

What is it that journalists’ seek?  Truth?  To practice their craft of writing and offer a public service? Career advancement?  Influence?

Addition:  Douthat has a follow-up here.

***Douthat mentions the British comedy ‘Yes, Prime Minister‘ as a source for who reads the Newspapers.

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Here’s a good American version.

Related On This Site:  Jeff Bezos, Founder Of Amazon, Acquires The Washington Post

Jack Shafer At Slate: ‘Nonprofit Journalism Comes At A Cost’..

From The Seattle Post-Intelligencer Via Sound Politics: Why Did The PI Die? From Slate: Jack Shafer On The Pulitzer Prize-Who Cares?  Who Reads The Newspapers?

The Newseum Opens On The Mall: More From The Weekly Standard

A Free Lunch?-Megan McArdle At The Daily Beast: ‘How To Get Ahead On Facebook Without Really Trying’

Malcolm Gladwell argues here that apart from the information/journalism divide, the technology still ultimately costs something as well…”Free” is a utopian vision, and I suspect Gladwell knows this pretty well:  From The New Yorker: Malcolm Gladwell’s “Priced To Sell”