This was taken from a time lapse video in Hawaii, on August 28th, 2007, not the recent one, I know, but the quality is high.
Apparently, the color of the eclipse is measured on the Danjon scale, and the February 20, 2008 eclipse was considered brick red, or L=3. The light that does reach the moon is refracted through our atmosphere, the shorter wavelengths more likely to be deflected by small particles, the longer ones getting through, thus the moon appears red as the light bounces back to your eyes from its surface.
Or so I’ve found out.
Addition: February 20th eclipse here.